Raphael Afaedor is a Nigerian entrepreneur, technology executive, and e-commerce pioneer best known as the co-founder and Chief Executive Officer of supermart.ng, one of Nigeria’s first online grocery shopping platforms. Through his leadership, Afaedor has helped modernize grocery retail by leveraging digital technology to make shopping more convenient, efficient, and accessible for consumers.
Born in Nigeria, Raphael Afaedor developed an early interest in technology, business, and entrepreneurship. He pursued higher education abroad, earning a degree in engineering before building a successful career in management consulting and business strategy. His experience in solving complex business challenges inspired him to identify opportunities within Nigeria’s emerging digital economy.
Before founding Supermart.ng, Afaedor worked as a management consultant with leading international firms, advising organizations on operational efficiency, business transformation, and strategic growth. His consulting background gave him valuable insight into supply chain management, customer service, and technology-driven business models.
In 2012, Raphael Afaedor co-founded Supermart.ng with the vision of simplifying grocery shopping for Nigerians through an easy-to-use online marketplace. The platform enables customers to order groceries, household products, fresh food, and everyday essentials from trusted supermarkets and have them delivered directly to their homes or offices.
Under his leadership, Supermart.ng became one of Nigeria’s pioneering e-commerce businesses focused on grocery delivery. The company introduced innovative logistics solutions, digital payment systems, inventory management tools, and customer-focused delivery services that helped build trust in online grocery shopping. These innovations contributed to the growth of Nigeria’s e-commerce ecosystem and encouraged more consumers to embrace digital retail.
Beyond building Supermart.ng, Afaedor has been an advocate for entrepreneurship, digital innovation, and the development of Africa’s technology sector. He regularly participates in business conferences, startup events, and leadership forums, where he shares insights on e-commerce, logistics, technology adoption, and scaling businesses in emerging markets.
His entrepreneurial achievements have earned him recognition as one of Nigeria’s notable technology founders. Through his work, he has demonstrated how digital platforms can transform traditional retail by improving convenience, efficiency, and customer experience.
Today, Raphael Afaedor continues to contribute to Africa’s innovation ecosystem by supporting entrepreneurship and promoting the adoption of technology-driven solutions that enhance commerce and everyday life. His leadership has helped lay the foundation for the continued growth of online grocery shopping and digital retail across Nigeria.